I did not learn to cook by watching television. I learned to cook by not watching television. I know there are a lot of cooking shows on TV these days and they seem more a marketing platform for cookbooks, cook wear, pre-packaged processed food and the not-necessarily talented celebrity chefs that star in them. Since when is a chef worthy of celebrity. It's food people, we all need it and some of us are pretty good at taking the right ingredients and creating near works of art...but the celebrity thing puzzles me. Celebrity is never more admired than by the negligent. Real chefs don't have time to show the world their creations between advertisements for Stove Top Stuffing and Hot Pockets, they are in their kitchens. Most people who watch cooking shows don't even know the difference between a food mill and a mandoline. Granted, there are exceptions and some people who really like to cook get inspired by these shows. I'm sure some people who want to learn to cook might also get inspired and actually give it a go. Watching Tyler Florence chop ingredients and then pull a beautiful blue cheese souffle with figs and honey out of the oven is not going to teach you to cook. I could not even find one recipe on his web site. I don't care how good he looks in a sweater, I am not going to buy his over-priced zinc cheese tins. When I saw Mario Batali's pasta sauce in a jar available at the local grocery store I nearly gasped. No, I did gasp. At nine dollars a jar I really had to wonder, are there people so stupid they would buy this? For nine dollars I could make enough pasta sauce to last a month. Even though Mario's line is made in small batches (sure) with no added sugar (who puts sugar in pasta sauce?) in a certified green facility (just what does that mean anyway?) I'm going to make my own. Nine dollars? Are you kidding?
I guess I am one of the exceptions...I do like to watch cooking shows! I love food and love to cook so these shows are a wealth of information for me. I have been inspired to cook just about everything from scratch and grow ingredients in my own garden or buy them from my local farmer. I get lots of ideas from these shows.
ReplyDeleteDo I need the designer cookware and gadgets to make food? --of course not! Unfortunately "branding" is a HUGE money maker. I am a little surprised that it has taken this long for the celebrity chefs to cash in.
I had to gasp when I saw that you drew graffiti on the face of one of my favorites! I wish you would have drawn all over Emeril's face- he is not one of my favorites!! (I have to say the graffiti doesn't look that bad on Tyler!)